Thursday, November 4, 2021

Govt panel: Use STBs to get universal TRP data

The four-member committee appointed by the government in November 2020 to review the ‘Guidelines on Television Rating Agencies in India’ year has recommended that it should be made mandatory to universalise collection of viewership information by using the ‘Return Path Data’ (RPD) technology.

from India News | Latest News Headlines & Live Updates from India - Times of India https://ift.tt/3BJtOGX
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